Advice from the CCO
Craig Evans, the Chief Creative Officer, is someone who has been very influential to my growth this summer. My desk is right outside his office and I have been able to observe his work process and interact with him on a daily basis. I have also been able work on a few projects with him and it’s been an amazing learning experience because he has a lot of experience, inspiring ideas, and great advice. Here are a few pieces of advice he has shared with me.
1. Study your craft.
Every month at Wunderman, we have a creative sync so that everyone can come together and leave on the same page. At each meeting, Craig has mentioned how essential it is to study our craft. For everyone, this means studying the industry, what’s out there and what’s working. For individuals, this means looking at our respective fields (whether that be writing or design) and studying what’s going on in these fields outside of advertising.
2. Pause and then produce.
Craig has told us that it’s important to take breaks. Go on walks. Clear our heads. We work in a creative field where ideas are our currency and cultivating an environment where we give ourselves room to think is really important. Sometimes taking pauses are more important and more effective than forcing ideas.
3. Develop a thick skin.
We get so much feedback from various people: creative directors, account managers, strategists, clients. You can’t take it personally because everyone is just doing their jobs and trying to get the best work out into the world.
4. Learn to present
This is so important and something I’m still working on. If you don’t believe in what you’re saying, then no one else will. If you can’t sell your idea, then no one is going to buy it.
5. Have another creative outlet
Having creative outlet’s outside of work is very crucial for my process. I love design and creating things, I need it in my life, but that passion and love has to come from me, not from work.
6. Your happiness is your responsibility
It’s easy to get sucked into work. It’s a very fast paced environment and there’s always something that needs to get done, but at the end of the day you have to take charge of your own happiness so that you can find fulfillment outside of the work environment.
7. Make people know your name.
Do your work. Do it well. Show your passion. And make people want to work with you again and again.