Sharks Were Born Swimming
“Sharks were born swimming” is something my copywriter partner, Matei, likes to say. And I think it’s a great way to describe what it’s like to work in the fast past advertising world. From the first week I started at Wunderman, it has been sink or swim. Matei and I were immediately put on projects that had quick turnarounds and that would be directly viewed by clients and consumers. As an intern, that’s pretty thrilling and terrifying.
Most days I feel like a chicken running around with my head cut off because I am getting work from so many different directions. I work on a large team that does a lot of different projects for amajor client. The large team is split up into smaller teams that are dedicated to specific products or projects. Matei and I work on whatever project needs us for that day, week, or duration of the project. It’s hard to keep several projects rolling in your head at the same time and it definitely feels like I was thrown into the deep end of a swimming pool. Luckily, sharks were born swimming.
While it can be overwhelming to work on important projects that have quick turnarounds, I have had so much support from the Wunderman team. The team really enjoys having the interns there to help out on projects and give a fresh perspective on the work. They have given me so much trust to complete assignments, to brainstorm ideas, to contribute to projects, and to make aesthetic choices. They have also given me a lot of advice about design, art direction, and the industry as a whole.
Another thing about sharks is that they love swimming and I am loving my time at Wunderman. Everyday is different. Everyday is filled with hard, but exciting and challenging work. Everyday I am learning something new. The Chief-Creative-Officer, Craig Evans, was joking the other day that interns had to learn how to work while dodging all the things that were being thrown at them. I can attest to that. I am finding that it’s really important to have a positive attitude, to have a good work ethic, and to enjoy the job. Working in the advertising world is hard work, but if you enjoy it then it’s worth it. Love to swim, or get out of the pool.